We are proud to lead best-in-class teams that span brand strategists, analysts, marketers, researchers, designers, writers, digital and channel specialists, and more.  

Strategic Alliances

We are proud to have formed a strategic alliance with The Jackson Hole Group, a business and organizational advisory, with other practice areas in executive effectiveness, talent management, and nonprofit advisory.  

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Sharon Osen

Founder and CEO

Sharon founded and established Brandifference, which provides C-Suite Brand Building, following her experience as Partner at the Jackson Hole Group. 

Ms. Osen brings over 25 years of corporate marketing and brand consulting experience in Global and US markets, with a track record of developing effective business strategies, articulating compelling brand vision, and elevating brand image. Her expertise includes a strong focus on driving growth through consumer experience and customer engagement, along with a passion for innovation.

Sharon is the former Chief Marketing Officer of Perricone MD, a prestige global health and beauty lifestyle brand. As the primary brand architect, Sharon was responsible for driving the global brand vision, growth strategy and creative content leading to strong, emotional engagement across every consumer touch point and multi-channel experience including eCommerce, retail, broadcast, and boutique. Sharon also led a major re-focus on product innovation and integrated marketing across print, digital, social, editorial, public relations, and influencers.

Previously Sharon served as Senior Vice President Global Marketing at La Prairie, one of the most prestigious luxury skincare brands, where she led the global drive to boost customer acquisition, enhance Omni channel customer experience and brand “storytelling” initiatives. She steered double digit growth during her tenure as SVP Marketing North America and managed new product launches, portfolio planning, and digital development.

Sharon’s deep experience in Luxury, Beauty, Fashion, Retail, and Consumer Goods is augmented by a dozen other diverse industries and brands such as Estee Lauder, Amore Pacific, Colgate Palmolive, Victoria’s Secret, American Eagle Outfitters, Gillette, Tommy Bahama, JPMorgan Chase, IBM, Coca Cola, Motorola, Gillette, Johnson & Johnson, JC Penney, L’Oreal, and Regent Hotels & Cruises.

Sharon holds a BS from Cornell University, and an MBA from Columbia University Graduate School of Business in Marketing and International Business. She is a frequent speaker at the Luxury Interactive Conference, Luxury Marketing Council, and CMO Club Conferences. She has been a guest lecturer at NYU’s Stern School of Business, and has been interviewed by leading business journals including Women’s Wear Daily and Harvard Business Review.


Peter Levine

Chief Creative Officer

Peter Levine is a synergistic blend of Art Director and Creative Brand Strategist. He specializes in working with brand teams and consumers to bring a compelling vision and distinctive brand voice to life. He has experience in every level of consumer engagement from mass to luxury.

Mr. Levine served as Principal, Executive Creative Director and Director of Creative Strategy at the legendary international brand identity firm Desgrippes Gobé in New York for 21 years where he crafted dynamic positioning stratigies for brands such as IBM, Godiva, Weight Watchers, Pfizer, Merck, American Eagle Outfitters, Coca-Cola, Estée Lauder, Echo Design, Brooks Brothers, Ann Taylor, Peugeot and the esteemed French newspaper, Le Monde to name a few.

The cornerstone of Mr. Levine’s pioneering work centers around unleashing a brands powerful emotional connections. He created myriad visualization and innovation techniques aimed at helping brand teams tap into their DNA to refresh their voice and vision and bring new products to market.

Peter served as Chief Creative Officer at the tabletop brand Mikasa and his current work has included crafting strategic brand narratives for 13 different Autograph Hotel properties.

Mr. Levine taught at the Parsons School of Design for 9 years and served as a board member of the Art Directors Club of New York. He has won Package Design Council and Clio Awards,and has had work published in Graphis, Print and Communication Arts.

His writing on brands and generational attitudes has appeared in the books Marketing Aesthetics, Experiential Branding and Emotional Branding, Brand Jam and Communication Arts and he has been interviewed by Brandweek, WWD, The New York Times, The New Yorker, DNR, and Architectural Digest.

Mr. Levine holds a B.F.A. in Design from The California Institute of the Artsand he received an M.F.A. in Design from Yale University.