Chief Creative Officer
Peter Levine is a synergistic blend of Art Director and Creative Brand Strategist. He specializes in working with brand teams and consumers to bring a compelling vision and distinctive brand voice to life. He has experience in every level of consumer engagement from mass to luxury.
Mr. Levine served as Principal, Executive Creative Director and Director of Creative Strategy at the legendary international brand identity firm Desgrippes Gobé in New York for 21 years where he crafted dynamic positioning stratigies for brands such as IBM, Godiva, Weight Watchers, Pfizer, Merck, American Eagle Outfitters, Coca-Cola, Estée Lauder, Echo Design, Brooks Brothers, Ann Taylor, Peugeot and the esteemed French newspaper, Le Monde to name a few.
The cornerstone of Mr. Levine’s pioneering work centers around unleashing a brands powerful emotional connections. He created myriad visualization and innovation techniques aimed at helping brand teams tap into their DNA to refresh their voice and vision and bring new products to market.
Peter served as Chief Creative Officer at the tabletop brand Mikasa and his current work has included crafting strategic brand narratives for 13 different Autograph Hotel properties.
Mr. Levine taught at the Parsons School of Design for 9 years and served as a board member of the Art Directors Club of New York. He has won Package Design Council and Clio Awards,and has had work published in Graphis, Print and Communication Arts.
His writing on brands and generational attitudes has appeared in the books Marketing Aesthetics, Experiential Branding and Emotional Branding, Brand Jam and Communication Arts and he has been interviewed by Brandweek, WWD, The New York Times, The New Yorker, DNR, and Architectural Digest.
Mr. Levine holds a B.F.A. in Design from The California Institute of the Artsand he received an M.F.A. in Design from Yale University.